Your CRM never recorded
the callback nobody made. the discount nobody approved. the promise nobody kept. the invoice nobody chased.
ArthaX records every call, scores it against your own rules, chases every follow-up your team promised, and tracks the money until it lands. Built for Indian sales floors that live on the phone.
- 19 modules
- Unlimited users
- Every Indian language
- Works with your Android phones
- Replaces 5 subscriptions
- 19
- Unified modules
- 13,559
- Calls analysed
- ₹37.3K
- Collected this month
ArthaX Core
19
Modules
MD06
Call recording
MD10
AI call scoring
MD11
Follow-up tracking
MD09
Collections ledger
One call, twice.
Same rep. Same four minutes. Same conversation. On the left is everything your CRM kept. On the right is everything ArthaX found after the call was recorded. Drag the line.
Actual exposure
₹1,50,000 at risk · margin conceded · no next step
- 114%
Talk ratio 74:26
Rep dominating the conversation.
- 233%
Objection: Competitor X
Price attack, captured and categorised.
- 353%
30% discount offered
No VP approval anywhere on record.
- 472%
“I’ll call you Thursday”
Promise captured, now tracked to closure.
- 589%
No next step set
Call ended with nothing scheduled.
Drag or swipe the handle · Illustrative call, real analysis output
Blind Call vs. ArthaX Call
Watch what happens when the exact same ₹1,50,000 objection lands on an unguided rep versus an ArthaX-enforced sales engine.
Enforcing Deal Protection...
Copilot guarding script adherence
Five stages where deals quietly leak.
Scroll down to watch each conversation stage peel open and reveal how ArthaX enforces standards in real time.
Opening & talk ratio
42%
Optimal Rep:Buyer Ratio
Rep rambles through features. Nobody knows the talk ratio until the deal is already lost.
Every call is scored for talk ratio once the recording uploads. Managers see who is dominating the conversation.
Objection handling under pressure
30% Discount Blocked
Rule Breach Guard
Panic discounting by 20–30% to save face. It never reaches the CRM, so nobody ever reviews it.
Every discount mentioned on a call is extracted and logged against whether it was actually approved.
Buyer intent & sentiment
88/100
NLP Buying Intent
Subjective rep guesswork — “Sounded like a great chat, positive vibe.”
Each analysed call returns a 1–100 intent score, with the moments that produced it.
CRM & note hygiene
35 mins
Auto-Written Summary
35 minutes of manual admin per rep per day — or notes that simply never get written.
Summary, tags, objections and next steps are written back to the CRM automatically.
Follow-up execution
1,440
Tracked to Closure
“I'll call you Thursday” is forgotten by Friday, and the deal quietly goes cold.
Every promise made on a call becomes a tracked task with a due date and an owner.
Everything your sales floor needs. One OS.
19 modules on one login, replacing the dialer, the call recorder, the analytics tool, the follow-up tracker and the collections spreadsheet.
It tells you when it doesn't know enough.
The engine scores its own readiness against your business context. A low score is not a failure, it is an instruction.
Measured against your managers' own corrections, and visible inside the product.
Analytics that come from the calls, not from data entry.
Every number below is derived from recordings the engine processed, so it cannot be gamed by a rep filling in a dropdown.
- 13,559
- Calls analysed
- 77.8%
- Scoring accuracy
- 1,440
- Overdue follow-ups
- 10
- Active rules
- Price / budget constraint
- Using a competitor
- Decision maker unavailable
- No immediate need
Your rules, checked on every call.
Write the standard once. The engine checks each analysed call against it and flags the breaches.
- Discount above 10% needs VP approval
- Next step must be set before hang-up
- Talk ratio above 70% is flagged
10 rules active in a typical workspace
One timeline per deal.
Calls, WhatsApp and email land against the same record, with no manual check-ins from the rep.
- Live Sync
Calls
Recorded from the rep's Android phone
- Dispatched
WhatsApp
Proposals, decks and payment receipts
- Threaded
Email
Threaded against the same deal
Your floor doesn't sell in English.
Calls are transcribed and scored across Indian languages, including the Hindi-English mix most floors actually speak.
Closed-won is not the same as paid.
Most sales software stops the moment a deal is marked won. ArthaX keeps going — through the invoice, the instalments, the reversals, and the follow-up call that clears the balance.
Deal Won-to-Cash Realization Track
Live breakdown of current active contract balances
- Gross pipeline
- ₹27,89,800
- Collected
- ₹22,03,600
- Outstanding
- ₹5,88,700
- Cash realisation
- 80.4%
₹1,78,450
not expected to arrive — the gap between what's due and what the forecast expects, after weighting each instalment by how reliably that customer has paid before.
- Customers who have missed an instalment before are weighted down
- Reversed and bounced payments reopen the balance automatically
- The finance view and the sales forecast read from the same ledger
- 01
Deal marked won
Phase 01Where most sales software stops.
- 02
Invoice raised
Phase 02Amount, terms and instalment plan recorded.
- 03
Instalments tracked
Phase 03Each due date owned by a person, not a spreadsheet.
- 04
Reversals caught
Phase 04Bounced or reversed payments reopen the task.
- 05
Balance cleared
Phase 05The follow-up call that actually closes the money.
See what your floor loses every month.
Your sales floor is leaking
₹28,51,200/mo
to forgotten callbacks, unapproved discounts, and deals that die in the CRM.
A tightened floor typically recovers
₹5,70,240 – ₹9,97,920/mo
Basis: 20–35% of modelled leakage
Estimate based on industry-average leakage rates, not on your data. Your audit gives you the real number.
We're onboarding our first cohort.
No customer logos yet, and we're not going to borrow anyone else's. What we have is a working product, a scoring engine that shows its own confidence, and a team that will sit on your floor while you test it.
- What you get
- A full audit of your last 30 days of calls
- What we ask
- One sales floor, one month, honest feedback
- What it costs
- Nothing during the pilot
The things buyers actually ask.
Straight answers on data residency, language models, telephony setup, and scoring accuracy.
01Do we have to replace our CRM?
No. ArthaX sits on top of what you already run and syncs both ways with Zoho CRM. Calls, summaries, objections and next steps get written back to the records your team already works in. Floors without a CRM can run entirely inside ArthaX instead.
02Which languages can it handle?
Calls are transcribed and scored across Indian languages — Hindi, Marathi, Gujarati, Tamil, Telugu, Kannada, Bengali, Punjabi, Malayalam and English — including the Hindi-English mix most floors actually speak. Accuracy varies by language and audio quality, and we will show you real output on your own recordings before you commit.
03Do we need new phones or a new dialer?
No. Recording happens through the ArthaX app on the rep's existing Android phone, so calls made on their normal number are captured. If you already run cloud telephony we connect to Exotel or Twilio instead. Nobody has to change the number they call from.
04Where does our data live, and is it secure?
Recordings and transcripts are encrypted in transit and at rest, and hosted in India. Access is role-based, so a rep sees their calls and a manager sees their team. The data is yours: you can export it or ask us to delete it, and we will not train shared models on your recordings. We are not SOC2 certified today and will not claim to be — if you need the audit report before signing, tell us and we will give you our current timeline.
05How long does setup take?
A floor is usually live within a working day: install the app on the reps' phones, connect your CRM, and load your rules. The scoring engine gets more useful over the following two weeks as it learns your business context — and it tells you how confident it is while that happens.
06What if the AI scores a call wrong?
It will, sometimes. Call scoring accuracy sits at 77.8% today, measured against your managers' own corrections, and that figure is visible inside the product rather than buried in a deck. Every score can be overridden by a manager, and those corrections are what push the number up on your workspace.
Never let another deal slip through an unmonitored call.
Bring us your last 30 days of calls. We'll run them through the engine and show you what your CRM never recorded.